well-written, easy-to-follow content. Avoid: – Writing sloppy text with many spelling and grammatical errors. – Clumsy or poorly written content. … Step 3. Use SEO tools. Many writers aren't trained in SEO, so mastering an SEO article can be daunting. Good news: there are SEO tools that can help writers easily optimize their content. For example, Bruce Clay's WordPress SEO plugin helps content creators get SEO data before, during, and after the writing process. So articles are optimized with best practices for a specific search query (not general best practices which are not that helpful).
Step 4. Research keywords (aka search queries). What does your audience type into Google's search bar when they search for the information you have on your website? In its SEO Starter Guide, Google explains the very basics of keyword research: Think about the words company employee list a user might search for to find some of your content. Users who know a lot about the subject may use different keywords in their search queries than someone who is new to the subject.
For example, a long-time football fan might search for [fifa], an acronym for Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and taking them into account when writing your content (using the right mix of keyword phrases) could produce positive results. You want to have at least one primary search term that