Depending on your campaign audience and your relationship with them you may have different enhancement options. For example if your business is perceived as family local recipients may recognize you by name and want to see it in the sender field. A B testing of pages and ads Remember that A B testing is a very universal concept applicable at every stage of your digital marketing activities. You can use them at the level of your website there are plenty of tools for convenient testing of landing pages page titles or various section layouts. If you base your business on form fillings it is also worth testing different combinations and layouts of fields combining combined and separate first and last name fields. A great and free tool is for example Google Optimize . Very large and specific results can be obtained by A B tests at the level of ads on Google Facebook or Instagram . If you spend money to reach new customers it's worth spending some time preparing various titles descriptions and graphics.
There is a good chance that one combination will give you better results than the other. We've collected a bit more information about A B testing for your website Google and Facebook in this guide . Run A B tests with Taiwan WhatsApp Number List FreshMail In FreshMail you can easily test different titles and sender names at the first step of the campaign wizard see how . This way you can optimize your open rate. As part of the content A B tests are most often carried out in terms of buttons their placement and the text that is placed on them.
Sometimes changing the content on a button translates into more clicks. You can perform such a test by creating two separate campaigns with different buttons sending to segments of recipients of equal size and comparing the number of clicks between them. We have already discussed the topic of the call to action in a bit more detail on our blog . Such actions will positively affect your conversions from email campaigns. email deliverability Summary A B testing is changing one selected small thing for a part of the audience to measure the effect of the change.