The benefits of a defined content marketing strategy are enormous. Content marketing has long been considered one of the best long-term winning strategies for online presence today. I totally agree. Advertising Continue reading below The best proof I can present is how it actually worked for me and my writing agency startup. I have been 100% personally invested with no outside investors for the life of my business (and we work in an industry where competitors have millions in outside funding). Content marketing is the fuel of how I exist. Here is a brief overview of how I increased my online presence 100% through content marketing: Blog on my site:Since 2011, I've posted over 700 blogs on the Write blog, three a week on a regular basis.
We have seen some of them convert hugely due to the presence that many of these blog posts have now achieved in Google. It took a lot of a) hard work and b) patience. We tweak our content with infographics, gifographies, and long-form hair masking service blog posts, and even hire a custom artist to draw artwork for some of our blogs. And the rankings took time. It took us over eight months to get to 1 for what does a copywriter do on Google with our infographic on this keyword, published as a blog post. 94-95% of our conversions, revenue and Guest Blogs: I see real ROI on most guest blogs I've published. For example, last year I saw a $5000 client come from a guest blog I posted on SiteProNews. He was so impressed with my current and up-to-date SEO and content marketing knowledge featured in the guest post, that he hired my on-site writing team to do all of his content online.
He was already convinced when he walked in, and needed very little convincing to sell (a few minutes on the phone was enough). Podcast: I created a podcast with bi-monthly 30 minute episodes of audio content, hosting myself and a guest speaker with a few solo episodes. I have posted these transcripts and over 6000 words on my site. I hit New & Noteworthy in iTunes shortly after launch and saw a 10-15% jump in overall monthly traffic to. Twitter Chat: I created a weekly Twitter chat, in January, announcing to my mailing list (blog subscribers and customers) that it was coming out. I hired a social media manager to help me manage it, schedule guests, and create Q&As and a weekly live chat blog recap.