If you're running a marketing campaign, you need to start tracking your metrics. I know - it's annoying. At first glance, tracking metrics doesn't appear to improve campaigns. After all, the email has been sent - so why is tracking important? Three reasons: Reason 1: Tracking your metrics will help you understand when and with whom to follow up, which has been shown to greatly improve your success rate (more on that later).
Reason 2: If you're planning a future marketing campaign (which most people do), you'll want to know what's working and what's not in order to improve. Reason 3: In order to judge your time ROI, you will want to start tracking results. Now that you understand the "why", let's get into the "how"! What am I tracking and testing? Before you start, you should consider which tests industry mailing list want to implement in your outreach. To keep things simple, in this event we're only focusing on email, so we're only testing the template, but I'll discuss other tests you can do later.
Which templates have the highest open rates? Half of the outreach battle is getting someone to open your email. Usually, start with the topic. Testing different subject lines is key, which is why we want to know open rates. The open rate is defined as: Opens/Emails Sent When you find the subject line with the highest open rate and use it in your next campaign, try a completely different theme than before.