Assuming that all efforts can bear fruit, the same is 100 times the profit, first find a 10 times growth market, and then pay 10 times the effort, or directly pay 100 times the effort, which is better? Of course, the former, the harvest is the same, and it takes less time. In fact, many principles are interlinked when making products and making investments. Several investment managers I know who do early-stage entrepreneurial projects have all been transferred from product managers. During demand analysis, you research the industry, research competing products in the industry, dig out the differences between your own products and competing products in the market, and sort out the positioning.
To a certain extent, you are examining the market. In this diversified economy, have you ever thought about using your "job convenience" to see more potential industries? On the one hand, you can learn from other industries. On the other telemarketing list hand, it is beneficial to compare the entire market and products horizontally with one more angle and one more dimension. How should we use product thinking to understand a new industry and measure it is worth our time to participate? I introduce a method that I commonly use, which I call "market digger" The excavator is divided into three steps, take me to disassemble it carefully: 01 Is there head traffic? The word traffic seems to have been slowly mentioned since entering the Internet era, but in fact, as early as the mid-1980s, when the first generation of information distribution media was launched, it already existed.
It's just that at that time, we were used to expressing these in terms of magazine sales, TV viewing points, and the number of people participating, so traffic is not a new thing, it has existed objectively for a long time. The process of everyone performing a certain behavior is the traffic itself. For example, if you spend time watching short videos, you will naturally become the traffic of short videos. In my opinion, flow is another way of expressing time. I think everyone seems to have some misunderstandings about traffic, and the media always like to brag about the fact that traffic is soaring. In fact, this is wrong. Since the flow is a form of time, its total amount is only related to the total population.