As The New York Times recently reported, the global market has finally escaped the throes of the economic crisis, as we now see all major economies enjoying simultaneous growth. While the reasons for this growth are many and far-reaching, one thing is clear: successful companies in the United States are beginning to see the Phone Number List idea of opening offices overseas as a more viable opportunity. It's not hard to see why. There are 28 countries and 500 million consumers in the European Union alone. To say that the opportunity exists in Europe is an understatement.
But once you arrive in the EU, you must have access to all these countries. Achieving this requires a carefully planned strategy. Guide to international marketing campaigns Download Premium Resource – Guide to Successful International Marketing Campaigns A practical guide to conducting and structuring international marketing campaigns. Access Guide Conducting International Marketing Campaigns Does your agency need to Phone Number List move abroad? Agencies are not like other businesses. If you're selling a product to consumers, you simply need to determine if the product fits into an international market, and then find a way to present it to that audience.
For an agency, however, moving overseas presents a variety of challenges. You suddenly cater to a new demographic that may have different shopping habits than domestic shoppers. The laws are different, the cultures too. Time zones are also different, which is one of the main reasons why you might consider opening offices abroad. Either way, start by determining if you need to be in Europe. Does being in the field help to sell? Is there actually a tangible benefit to this? You don't necessarily have to be in London to do business in London. If you're just trying to Phone Number List get customers residing in a particular region, you can do it from anywhere. To physically locate yourself abroad, justify why it is necessary to achieve the objective. Once you've decided that yes, moving overseas is what you'll do, practice the following strategies to ensure a successful move: