The role of Chief Marketing Officer (CMO) is beginning to look like a reflection of the blockade. You may recognize the person in it, but there is a lack of definition, many chaotic spreads, and some protracted anxiety about growth management.
Having discovered this issue, Gripped has taken Clipping Path Service the time to create a list of five profiles that CMOs (and CMO recruiters) can adopt when deciding where to start their B2B marketing tactics.
CMO Profile # 1: Customer Champion
This approach puts the customer experience at the center of everything. Marketing plans are driven by data and analytics, and goals are measurable business outcomes. In this scenario, the CMO acts as the customer's voice at the leadership table.
The main advantage is to provide the customer or client with what they really need. This is achieved by personalizing marketing activities, customer service, and so on. Generation Z already makes up more than 25% of today's workforce, and research shows that when it comes to doing business, you're anxious for a more personalized experience.
Spoiler Note: The idea that this level of tailoring is a bonus is fading. It is becoming a prerequisite.
Therefore, this profile is ideal for organizations struggling to connect with customer needs and aspirations. That said, building strategies and practices around prospects is unlikely to constitute job neglect.