The concept of one-stop overseas marketing has gradually entered the field of vision of people and enterprises since the popularity of Chinese mobile Internet in 2010. After many years of exploration, mining and improvement by many enterprises, one-stop overseas marketing has become more and more popular. The favor of small and medium-sized enterprises, because these small and medium-sized enterprises that go overseas frequently encounter various hardships when they conduct marketing promotion on overseas social media platforms such as Facebook and Twitter. At this time, the overseas launch platform, which is mainly engaged in one-stop overseas marketing, provides them with convenience and rich experience, effectively solving the major problem of overseas marketing and promotion.
Generally speaking, the services provided by the one-stop overseas marketing platform include three stages:
1. Before the marketing content is launched, the
troops and horses are not moved, and the food and grass go first. Before a company wants to open up a new overseas market, it is necessary for us to conduct a comprehensive and accurate insight and analysis of the local market, and generate a detailed investigation report, which should include the living habits, customs, consumption habits, Income and expenditure, etc., analyze the user's positioning and consumption psychology, and carry out overseas marketing activities accurately according to the survey report, so as to better integrate into the local market.
Localization processing is also one of the telemarketing list commonly used overseas marketing methods. Overseas media delivery platforms will carry out language translation and product adjustments based on previous investigation reports. Years of operation have allowed them to have a large amount of industry data and can accurately analyze the background before the marketing content is launched. Prevent these domestic enterprises from suffering the dilemma of "unfamiliarity" after going overseas.
key content in marketing content delivery is: overseas marketing content should be followed up in real time and changed dynamically. People's lives are changing, and the creative marketing materials, event planning, content operation and even advertising slogans should be changed in real time to meet the user's freshness, so that the company's products will be more easily accepted by users.
3. After the marketing content is launched
When the completed marketing content is launched on the market, we should track the market influence caused by the marketing content in real time, grasp the general direction, and it is necessary to analyze and organize data to improve our marketing methods, and It is necessary to put forward suggestions and countermeasures for market fluctuations, so that cross-border e-commerce companies can better access overseas markets.