This time on keywords like; back pain relief, back pain relief, back pain relief. Third phase Once aware of the solution you offer, it is time for people to choose your product and not someone else's. on terms that are closely related to your product or service. Think of: massage cushion back, cushion back pain, back pain cushion et cetera. This is how you create a beautiful funnel; are increasingly smaller target group. The image below is an example of a custom intent audience targeting people who searched for 'back pain' and related terms.
Competitors As I just stated; when you know when someone is in the market for your product or service, you want them to choose you and not the competitor. In this you phone number list are the packet exploratory phase it is possible that you have not been visible, or that your banner has not been noticed. To still be visible when the competitor is searched for, you can also create a target group of people who are looking for competitors. A somewhat shrewd strategy, but certainly worth testing. Especially in markets where brand loyalty is not high. Similar target audience Within 'Target group management' it is possible to make 'similar target groups' from existing remarketing lists. If you make a comparable target group of 'all users of the website.
Google will look at the characteristics of all users and based on that, create a new target group that is similar. Even more interesting; make a similar target group of your customers. This is one step closer to potential new customers. Remarketing All that effort spent to find the perfect user, managed to realize a click and then he or she does not become a customer… Not entirely crazy. Someone is not always in the right phase in the customer path to become a customer. In that case, remarketing comes in handy. Focus on the people who have visited your website but have not yet become a customer, to be visible when this person is considering becoming a customer.