Celebrating customers, or recommending products, retailers around the world are using email marketing to drive sales. And, thanks to email automation, many are setting up and sending campaigns that are triggered to send at the right time. As a retail marketer, you know that email is an important part of your overall marketing strategy. However, you may not realize how effective it can be for your business. In this article, we'll shed some light on the stats that prove email is not only essential for driving retail sales, but can be an extremely powerful way to deliver personalized content with impressive roi. . Let's see how you can amplify your Strategy to turn your email marketing into a sales generating machine. What the data says about retail email marketing a 2015 study from forrester research indicates that company mailing list email is a major player in how marketers spend their budgets online, and second only to search-related efforts. In terms of roi, it is also extremely effective. Data from etail showed that in the us, email accounts for 17% of the total digital budget and produces an impressive 24% of revenue. Etail – email marketing – Roi data however, there's more: insights from custora, a lifecycle marketing platform, show that 15% of its retail customers' e-commerce sales came directly from email marketing. Netta kivilis, who heads up marketing at custora, said email was one of the top revenue-generating channels for customers, accounting for up to 40% of total revenue in some cases. So what can we learn from these statistics? Email is a powerhouse for driving sales for retail. So what you need to know is how you can use email marketing to drive those same results for your business. Email campaigns retailers should send retail merchants need to be in constant contact