Jul 30, 2022
In Welcome to the Forum
Qutoutiao launched its product in June 2016. In September 2018, the company was officially listed on the Nasdaq with a valuation of over $1.6 billion. It only took more than 2 years to complete such an impressive record. I have to say Truly the "King of Demons". Up to now, Qutoutiao has gained more than 70 million registered users and more than 17 million daily active users. Let's take a deep analysis of the models and strategies behind this crazy growth! 1. Positioning 1. Product positioning Qutoutiao can basically be positioned as a social fission + profit-driven advertising sharing platform, and information is just an incidental means of carrying, because the content is cheap to obtain, It mainly focuses on watching news to business email list obtain income. It is indeed a good strategy that is different from the majority of competitors. It occupies the minds of users at once. The first cognition achieved in the vertical field of profitable reading information is worthy of recognition. (PS: The best way to become the first is to make the things you do small, not big, take root in one point, and knock them out!) 3. User positioning Severe user sinking, that is, users who basically give up first-tier cities, mainly focus on second-, third- and fourth-tier cities, and this type of users has the following general characteristics: Leisure time is abundant and entertainment resources are scarce. Strong profit-seeking, with a high enthusiasm for quick money and easy money. The learning ability of new things is poor, and once locked, the migration cost is high. Therefore, it can basically be judged that for such a blue ocean market, in the early stage, crazy subsidies can be adopted in the early stage to cultivate user habits and establish cognitive barriers. Continuous realization of traffic. 2. Goals and History At present, it seems that one of the core goals of Qutoutiao is growth, which contains two parts, namely user growth and revenue growth.